Rocket Pop
About
We were tasked with developing a new food brand and chose to create Rocket Pop, an organic popcorn line. As part of the brand development, we designed the logo and established the color scheme. The logo features a large piece of popcorn with a rocket ship orbiting around it, accompanied by the brand name prominently displayed. To differentiate Rocket Pop from other popcorn brands, we selected a color palette consisting of various shades of blue, complemented by white and yellow accents.
Project Name:
Rocket Pop
Mockup:
In addition to developing the brand and logo, we were also responsible for designing the product packaging. We used a classic popcorn container format, but replaced the traditional red and white stripes with light blue and white to align with the Rocket Pop brand identity. The logo is prominently featured on both the front and side panels, accompanied by brand information and available flavor options. The back of the packaging includes nutritional facts and social media details, while the final panel showcases the brand slogan, “Blast off with Flavor,” along with the website.
