Summer Pops
Project Objective
This annual concert, held in Wilcox Park, Downtown Westerly, Rhode Island, brings together local talent and professional musicians for a night of music. The poster needed to be vibrant and fun, capturing the event’s spirit and including all essential information, from event details to sponsor logos. To create a poster that truly represents the Summer Pops event, I started by researching The Chorus of Westerly and the concert itself. This event is a community favorite, known for its mix of music and firework display. Understanding the event’s significance and the audience it attracts helped me shape the design direction.
Project Name:
Summer Pops
Design:
After creating the initial design, we created other layouts.
Post Cards: To ensure invitations got out to the public or for a vacation souvenir.
Banners: To promote the concert and bring everyone to the event.
Social Media Post: To get the news out to everyone on social media.
Developing the Poster:
Background and Imagery
- Background Image: Selected a plain background and put fireworks and adjusted its opacity to ensure it didn’t overpower the text.
- Saxophone and Record: Placed the saxophone in the foreground and positioned the record to complement the musical theme.
Typography
- Headline: Used a bold, eye-catching font.
- Event Details: Chose complementary fonts for the event details.
- Sponsor Logos: Positioned the sponsor logos at the bottom, making sure they were visible but not distracting.
Color Scheme
- Primary Colors: Used navy blue for the main elements.
- Accents: Incorporated orange and teal for highlights and white for text contrast.
